Long gone are the primitive days when athletic shoes were merely for sports and leisure activity. Over the last two decades sneakers have eclipsed designer shoes (sorry, Manholo and Jimmy) as a global cultural and style phenomenon. Just for Kicks takes you through the historic evolution of the sneaker in engrossing detail, starting with the grandfathers of stylized kicks wear: hip-hop's late 70s and early 80s B-Boys. The documentary treats viewers to an entertaining refresher course on the hottest sneakers-of-the-moment of the past 20 years--most notably Run-DMC's reinvention of the shell-top Adidas shoe, accented by fat, untied laces, which epitomized the feverish peak of the kick fetish back in the day. And when basketball players temporarily reclaimed their rightful places as gym shoe leaders, it was the sport's indisputable worldwide hoops god, Michael Jordan, who answered the call. His revolutionary Air Jordans, aided for a spell by some hip, amusing Spike Lee-directed commercials, helped Nike introduce the series concept. (Even the company's kicks wanted to be like Mike, as epitomized by the abandonment of the company's signature logo and insignia, its trademark "swoosh.") You'll enter the private and coveted walk-in closets of some of the devoted and near compulsive "sneakers hunters," including hip-hop mogul Damon Dash, who scour the world to find the freshest, flyest and most original footwear around. Featuring interviews with Grandmaster Caz, Bill Adler, Fab Five Freddy, and breakdancing pioneers the Rock Steady Crew.