Instagram Video & Vine Are Making Online Ads Better: Our Favorites
With the launch of Instagram Video, brands seem to greatly prefer the Facebook-connected platform (with 130 million users) over Vine, which doesn't have the same level of access to Facebook's billion users. But no matter which app you prefer, there is something to be said about the quality of ads made on either one. With only seconds to get a point across, and the inability to add high quality voiceover narration or jingles, the ads seem to be going in a cleaner, simpler direction -- with content and ideas outweighing some narrator spewing out as many facts and slogans as possible. From intriguing how-to's to fun moments captured at exclusive events, these new ads show instead of tell:
Ford, on Instagram:
A shiny red Ford Fiesta scores a goal. Get the metaphor?
Intel, on Instagram:
In case you forgot your Ultrabook case, Intel is willing to help you out by showing you how to make one of your own using only a sweatshirt.
Burberry, on Instagram:
A beautifully and thoughtfully filmed behind the scenes look at the Menswear Spring 2014 show. Seriously, you won't believe this was done on a phone.
eBay, on Instagram:
Simplicity can really be the best route, sometimes.
Nike, on Instagram:
The image of LeBron James' message machine is only part of the ad: apparently, you can leave him voicemail, making every NBA fan's dream come true.