THE CHALLENGE

The Tribeca Film Festival brings Tribeca Interactive & Interlude: A Music Film Challenge in collaboration with The Lincoln Motor Company to Genero’s global creative community.

To participate, filmmakers used Treehouse - Interlude's self-service authoring suite - to create an interactive music film for one of three featured songs. With Treehouse's simple and intuitive interface, participants designed their interactive music films in a multi-branch, multi-layered, tree-structured style, allows viewers to play an active role in the storytelling process.

In the past few years, Interlude has collaborated with a number of leading music artists to create interactive videos that have received wide recognition - including two MTV O Music Awards - and was behind the globally acclaimed music video for Bob Dylan's classic "Like a Rolling Stone." With this Challenge, the partners are inviting storytellers around the world to use Interlude's unique technology to express their artistic visions.

For more about Treehouse, visit interlude.fm.

THE ARTISTS

Damon Albarn

'Everyday Robots,' the first fully-realized Damon Albarn solo album, will be released by Warner Brothers on 29 April. Its twelve songs invite the listener into Albarn's world for a genuine 'one-to-one' and are the most soul-searching and autobiographical since his musical journey began.

Albarn is first to admit he's a restless soul when it comes to music. What's certain is that all of the projects of his musical career thus far - from blur to Gorillaz, The Good, The Bad & The Queen, Mali Music, Monkey: Journey To The West or Dr Dee - help form this singular artist's musical DNA.

This album is quite clearly about his experiences, from early childhood right through. Ghosts of Albarn's boyhood in Leytonstone and Colchester walk hand-in-hand with reflections on life and love, on nature versus technology. He visits more recent habitats...under London's Westway and idyllic Devon… as well as pondering the trappings of modern existence such as computer games and mobile phones.

'Everyday Robots' was recorded in Albarn's 13 Studio in London and is produced by Richard Russell, head of XL Recordings.

Aloe Blacc

The soulful singer-songwriter who co-wrote and provided vocals for Swedish DJ Avicii's international hit single "Wake Me Up," which hit No. 5 on the Billboard Hot 100 and No. 1 on Billboard's Hot Dance Club Songs and Dance/Electronic Songs charts, as well as in over 100 countries around the world, including the U.K., where it became the fastest-selling single of 2013.

This year Blacc made his first major-label debut via XIX Recordings/Interscope Records in September with the release of his EP, entitled 'Wake Me Up.'

Blacc has also been in the studio working on his upcoming album, 'Lift Your Spirit', with such songwriters and producers as Pharrell, DJ Khalil and Harold Lilly, among others. 'Lift Your Spirit' is now available for pre-order http://smarturl.it/LiftYourSpiritAB.

Ellie Goulding

UK singer/songwriter Ellie Goulding recently released 'Halcyon Days,' a special edition that includes ten new tracks in addition to the deluxe sophomore album Halcyon. Halcyon Days features her fourth consecutive platinum single "Burn" as well as her other platinum selling single "Anything Could Happen" and the Top 10 song, "I Need Your Love," the Calvin Harris collaboration. Her song 'Dead In The Water' is featured in the Divergent soundtrack.

The New York Times described 'Halcyon' as "a deeply felt swirl of synthesizers, piano and slowly building crescendos." "The hooks always go to town, and her voice mates gorgeously with electronics," raved Rolling Stone.

Goulding's debut album, 'Lights' was the best-selling debut album of 2010 in the UK and has spawned several singles including her quadruple platinum selling title track. 

THE PARTNERS

The Lincoln Motor Company

For over 90 years, Lincoln has built motorcars with disarmingly fresh designs and focus on our drivers. Believing that inspiration is often found through the process of re-imagination, we strive to support and collaborate with those artists, designers and innovators who share this vision. To learn more about the Lincoln Motor Company and how we're re-imagining luxury visit Lincoln.com.

Interlude

Interlude (www.interlude.fm) is a digital media company that designs, develops and markets interactive video technology. Treehouse is Interlude's self-serve authoring suite that enables all video creators, whether enthusiasts or professionals, to create interactive videos. Founded by Israeli musician Yoni Bloch and his band, Interlude is backed by Sequoia Capital, Intel Capital, NEA, Marker and Innovation Endeavors.

Genero.tv

Genero.tv connects music artists with a global community of over 250,000 filmmakers, providing a platform for artists to find video directors or generate amazing videos, while giving filmmakers access to career-changing opportunities. The Genero community has created over 5,000 videos, including official videos for Moby, M83, James Brown, Muse, John Mayer, Duran Duran, David Bowie, The Flaming Lips, Tricky, Ringo Starr, David Guetta, Passion Pit, Linkin Park, Bingo Players, Steve Aoki, alt-J, Owl City and many more. More info: http://genero.tv/partners