There's always so much to unpack about a movie trailer: the stars, the plot, how much of the plot is being totally given away. But in many cases, the part of the trailer that sticks with you the longest is the music. Be it a pop song or a piece or orchestral score, it's the music that most often makes a trailer.This Week’s (Red-Band) Trailer: 22 Jump Street, the highly anticipated sequel to the surprise 2012 hit, 21 Jump Street. Jonah Hill and Channing Tatum return as Schmidt and Jenko as they are now assigned to an undercover drug sting at a local university, officially leaving their high school days behind. Also returning from the first film? Ice Cube, Nick Offerman, Rob Riggle and Dave Franco.
This Week’s Tune: #STUPiDFACEDD by Wallpaper, a musical act/hip hop project led by Ricky Reed and comprised of Novena Carmel, Arjun Singh, Derek Taylor and Tom Peyton. You’ll find yourself grooving to the infectious beats, and the lyrics are stupid fun.
How Literal Is It? Channing Tatum aptly describes 80% of college life with the soon-to-be immortal words uttered in the trailer, “it’s just drinking games and bonding.” Wallpaper obviously seconds this sentiment, rapping “I don’t put glue sticks in my nose/get my face pasted to linoleum/kitchen floor shit/some college dorm shit.” There’s no deeper meaning here, folks.
How Emotional Is It? Ha. Binge drinking and grab-ass don’t usually equal a lot of emotions. The trailer is selling you on the wild collegiate antics and the chemistry of Hill/Tatum alone, perfectly amplified by Wallpaper’s booty-dropping party anthem.
How Definitive Is It? The song was first released in 2010 so it was about time for its resurgence. It’s trashy, it’s mindless, but it’s also a lot of fun. Plus, this trailer is going to play in front of every comedy leading up to the film’s June 12, 2014 release date. It’s going to generate some repeated play on Spotify.
Overall Trailer Tune Effectiveness: This trailer would be nowhere without Wallpaper’s booming bass line and repeated use of the phrase “white boy wasted.” You can’t help by bop along with the track as Hill/Tatum deliver funny one-liners intercut with absurd, but thrilling moments of action and partying. It’s a trailer that deserved repeated viewing.