“Through technology, there are so many innovative things you can do to let the DNA of a brand breathe.” 

“The only time you can every be truly creative is with a still mind.” In the ninth episode of Acting Disruptive, Russell Simmons talks with host Max Lugavere about Narrative, his groundbreaking company built around technology, and the importance of interweaving storytelling when developing marketing campaign around brands.

Combining the power of team collaboration with technological innovation, Simmons walks Lugavere through the process that has produced the latest Underarmor campaign, which featured a very special mix tape from Pharrell and Ray Lewis.